Crowdfunding for Musicians

Master the art of crowdfunding a music or sound-based project on platforms such as Kickstarter, Indiegogo, and PledgeMusic.

Gifting options available at checkout.

Next Session Starts April 19

1.5 Hours A Week

8 Sections

Do you have an album, a tour, or a project that needs funding to make happen? Crowdfunding is one of the most effective, rewarding, and entrepreneurial ways to raise money and mobilize your passionate fans to support your music. But it's no walk in the park! It takes a full commitment to your campaign, some handy networking, and coordinated planning.

And that's exactly why Jay Coyle, co-founder of Music Geek Services, project manager for a ton of awesome bands, and former marketing exec at EMI Nashville, is here to help you through it! This course combines fun instructional videos, step-by-step guides, downloadable resources, and more to help you unlock the path to your campaign's success. Now who's ready to get their project funded?

Jay Coyle

Music Geek, Business Consultant, Educator

Jay is a manager, consultant, teacher, and music geek who has managed or contributed to dozens of successful crowdfunding and direct-to-fan initiatives. After a stint in Marketing and Special Projects at the EMI CMG label in Nashville, Jay turned his focus toward consulting in a Direct-to-Fan & Fan Engagement role when he founded Music Geek Services in 2009. He's worked with such notable acts as Barenaked Ladies, Sloan, the Presidents of the United States of America (PUSA), Mindy Smith, John Oates, the Figgs, Veruca Salt, Odds, Holly Williams, Jeremy Fisher, Carbon Leaf and Jars of Clay. Jay also makes time to teach Music Marketing and Music Business Strategies courses to a new era of music business students for Berklee Online.

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Course Outline

  1. Start
    Section 1


  2. Start
    Section 2


  3. Start
    Section 3

    Planning Your Campaign

  4. Start
    Section 4

    Developing Your Campaign

  5. Start
    Section 5

    Creating Rewards

  6. Start
    Section 6

    Getting from Launch to Target

  7. Start
    Section 7

    Alternative Path: PledgeMusic

  8. Start
    Section 8



Who is this course for?

Anyone can take this course at any time, though it is designed and developed for artists looking to raise funds for an upcoming project. Crowdfunding can be used for any imaginable type of project, though the most common music-related ones tend to be recording or printing an album, a film or music video, a particularly costly tour, and to replace stolen gear or cover medical bills. 

What will I learn?

You'll learn the basics of putting together a crowdfunding campaign, applicable to most available platforms, and what it takes to ensure your campaign will result successfully. We'll bring you up to speed with current best practices around designed, developing, and implementing your campaign, and provide handy resources to take with you along your journey. And you'll have access to our expert instructor and course advisors via email and Slack.

Are there any pre-reqs? 

Nope! You can take this course with no prior knowledge about crowdfunding, music business, or even music (though you'll definitely get more out of it if you have a musical project in mind).

What do I get at the Basic level? 

At the Basic level, you get immediate, unlimited access to all the course content, including 10 engaging video tutorials, 33 in-depth lessons, numerous downloadable resources, more than 10 suggested activities, and countless examples drawn from successful campaigns. 

What do I get at the Pro level? 

The Pro level is for students really committed to taking their art to the next level. You'll receive everything you would in Basic, plus an in-depth weekly check-in with a personal mentor who has extensive experience in the subject. This "Course Advisor" will help you stay accountable to your goals and offer detailed weekly feedback on your work. 

Can I upgrade after I've purchased the course?

Of course! If you've started the course at the Basic or Plus level but decide you'd like the extra support from classmates or expert advisors, just send us an email to [email protected], and we'll help you make the upgrade. You'll be placed in either a current or a future session. 

What does it mean that the course starts on April 19?

As soon as you purchase a course at any level, you can start exploring the course material immediately. On April 19, the session begins, which means that if you're in the Pro level, you'll begin a guided experience that includes weekly activities, feedback from Course Advisors, and much more. This is intended to help you stay accountable and get the feedback you need to succeed. 

Will there be future sessions of the course?

Yes! We plan to run new sessions roughly every two months. Check back shortly for firm dates, or sign up for a Soundfly account to receive email updates about course dates and new course launches.

How do I give the course as a gift?

Soundfly courses make great gifts for the music lover in your life. To purchase a course as a gift, first sign into your Soundfly account, or create a new account for you (the purchaser). Pick the price level you'd like to give, click to purchase, fill in your information, check the box below the credit card form saying you're buying the course as a gift, and click to pay. You'll shortly receive an email gift certificate that you can give to a friend.

How do I sign up for a course using a gift certificate?

Create your own Soundfly account, navigate to the course you've been gifted, and click to "buy now." On the check out page at the bottom of the form, you'll see a field where you can enter the code on your gift certificate. Enter the code, no credit card info needed, click "Apply," and enjoy the course!